A bumper year for Little Tikes as company wins slew of awards

Little Tikes, leading manufacturer of indoor and outdoor toys, has impressed industry experts in 2021, scooping a number of awards across the Rainbow, Creative Play, Dad’s Choice and Loved By Children awards.

In the recently announced Creative Play Awards, Little Tikes scooped the award for the Best Outdoor Toy in the 4-7 age category with the T-Rex Truck, while the Little Tikes My First Bathroom Sink was Highly Commended in the imaginative role play aged 4-7 category.

The brand also saw wins at the Dad’s Choice Awards, with the T-Rex Truck awarded top prize in the Ride-Ons category, and the Princess Cozy Coupe Shopping Cart receiving a Highly Commended in the Dressing Up and Roleplay category.

In a spree of recent awards wins, the T-Rex Truck also won the best Wheeled Toy in the Rainbow Toy Awards, with the Little Baby Bum Wheels on the Bus Scoot by Little Tikes receiving Highly Commended in this category. The My First Mighty Blast Dual Blaster went on to win the best Outdoor Toy award, with the Rescue Tales Adoptable Pets Assortment receiving a Highly Commended award in the Soft Toy category.

Earlier in November, Little Tikes stole the show at the Loved by Children Awards, with four platinum award wins and one gold award, the Little Tikes Tobi 2 Director’s Camera, Rescue Tales Groom N Go Backpack and My Real Jam Electric Guitar winning platinum in the Best Electronic Toy, Best Playset and Best Innovative Toy categories respectively. The Tobi 2 Director’s Camera also won platinum in the Best Toy Design category and the Rescue Tales Groom N Go Backpack also won Gold in the Best Activity Toy.

Michelle Lilley, head of marketing at Little Tikes, says: “We are delighted to again win a number of awards across a number of different award committees this year. It really is a testament to the quality of Little Tikes toys. Knowing that many of the awards are judged by parents, children and industry professionals alike makes the award wins even more special, and we can’t wait for everyone to see our new innovation throughout 2022 – it’s a really exciting time for the brand.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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