Winners of the 2021 Creative Play Awards announced

The results of this year’s Creative Play Awards are now in, and will be published in the Winter issue of Creative Steps magazine as well as on www.creativesteps.co.uk and across all the magazine’s social media platforms.

The Creative Play Awards, sponsored and organised by Creative Steps magazine, promote creative play as vital in a child’s development. They recognise the best products available to enhance creative development in young children and aim to be beneficial to the consumer when making purchasing decisions.

John Hopley, editor of Creative Steps, says: “I am delighted to report another excellent array of entries for the 2021 Creative Play Awards – now in their 14th year – with just under 100 products sent out to testers. The quality and number of entries in 2021 is a testament to the high regard these Awards are accorded, recognising the best creative play toys, games, books and resources. We feel it is vital to have the products tested by independent testers in homes, schools, early years and childcare settings around the country. Once again, the importance of learning through creative play for children has been highlighted and these Awards help parents, teachers and carers find quality products that allow them to do so.”

The 2021 Winners and Highly Commended entries are as follows:

Toys and Games – Indoor (0-3 years)

  • Winner – Learning Resources: MathLink Cubes Numberblocks 1-10 Activity Set
  • Highly Commended – 8th Wonder: Hey Duggee Wooden Light & Sound Train

Toys and Games – Indoor (4-7 years)

  • Winner – Asmodee: Dobble GOSH
  • Highly Commended – Orchard Toys: Giraffes in Scarves

Toys and Games – Indoor (8-11 years)

  • Winner – Geomagworld: Geomag 379 Supercolor 78pcs
  • Highly Commended – Asmodee: BrainBox Football

Toys and Games – Outdoor (4-7 years)


  • Winner – Little Tikes: T-Rex Truck

Electronic and Multimedia (4-7 years)


  • Winner – Trends UK: Peppa’s Phonic Alphabet

Electronic and Multimedia (8-11 years)

  • Winner – Wilton Bradley: Mi Mic Mini Disco Cube Speaker
  • Highly Commended – Ascent Hue: Hue Animation Studio

Painting/Colouring/Modelling Materials (4-7 years)

  • Winner – Addo Play: Nick Jr Ready Steady Dough Dinosaurus Adventure
  • Highly Commended – Spin Master: Kinetic Sand Sandisfactory Set

Boys Craft Kits (8-11 years)

  • Winner – Flair: IDO3D Ultra: 4 Pen Activity Set

Girls Craft Kits (4-7 years)

  • Winner – Wilton Bradley: Nadiya – Bake Me A Story – Cooking Sets
  • Highly Commended – EPOCH: Aquabeads Enchanted World

Girls Craft Kits (8-11 years) 


  • Winner – Ravensburger: CreArt Koala Cuties
  • Highly Commended – Build Your Own: Build Your Own Mini Builds

Imaginative Role Play (4-7 years)

  • Winner – Addo Play: ELC My Little Medical Case
  • Highly Commended – Little Tikes: My First Bathroom Sink

Imaginative Role Play (8-11 years)

  • Winner – International Elf: Roots of Fantastical Matters

Teaching Resources (0-3 years)

  • Winner – Bloomsbury: Looking for Learning: Maths
  • Highly Commended – Bloomsbury: 50 Fantastic Ideas for Sustainability

Teaching Resources (4-7 years)

  • Winner – Trends UK: Science Mad 5-in-1 Weather Station
  • Highly Commended – Addo Play: ELC I Can Make Ten

Teaching Resources (8-11 years)

  • Winner – Ascent Hue: Hue Animation Studio

Special Educational Needs Toys/Resources (4-7 years)

  • Winner – Polydron: Mirrored Magnetic Polydron

Books (Children under 5s)

  • Winner – Nosy Crow: National Trust: Look What I Found at the Seaside
  • Highly Commended – Nosy Crow: Make Tracks: Building Site

Books (Children over 5s)

  • Winner – Bloomsbury: KEW: Grow Forage and Make

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

Check Also

MGA’s Dream Ella fashion doll brand makes debut

MGA Entertainment has announced the launch of MGA’s Dream Ella, a collectable and fashion doll brand …