Spielwarenmesse online: Toy Trends’ Reyne Rice highlights 2022’s hottest toys

The pre-Christmas period includes some of the busiest weeks for retail sales. The toys and brands that will be in strong demand in 2021 are the subject of the latest Toy Academy presentation from the Spielwarenmesse. In her video, US-based Reyne Rice tackles “Top Trending Toy Topics – Holiday 2021: Toys, Games and Kids Tech”. She highlights to retailers the categories with the greatest potential for growth and reveals the products that should on no account be omitted from their 2022 product ranges.

As founder and CEO of the consultancy firm Toy Trends, Reyne Rice has decades of experience in the fields of market research and analysis on the toy sector. In addition, she brings to bear her extensive expertise over several years on the Trend Committee of the Spielwarenmesse. Her presentation, in English, is available now at www.spielwarenmesse.de/en/toyacademy/reyne-rice.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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