Learning Resources secures global master toy licence deal for Numberblocks

Award-winning educational toy company Learning Resources has partnered with Alphablocks to bring the Numberblocks characters from the screen into classrooms and family homes across a wide range of toy categories, as the result of a global master licensing agreement brokered by Larkshead Licensing Ltd.

Learning Resources and its sister company, hand2mind, will expand the popular Numberblocks content into a complete line of toys including plush, figures, playsets, vehicles, and more. The companies is also launching curriculum and other classroom items featuring the Numberblocks characters in 2022.

The Learning Resources/Alphablocks relationship started last year with the successful launch of two Numberblocks MathLink Cubes Activity Sets. Inspired by the show itself, the learning sets mirror the content of the actual episodes, providing hands-on experiences for children aged three and up.

“It was the knowledge that parents and teachers were using our MathLink Cubes to reinforce the Numberblocks maths learning that was the starting point for this amazing journey,” says Dennis Blackmore, Managing Director of Learning Resources. “When our initial stock of the first set sold out within a day, we quickly realised that there already existed an incredible demand for Numberblocks-related products. Now we are thrilled to be partnering with Alphablocks to deliver even more Numberblocks fun to young learners across the globe. As our teams work together it is obvious that between us, we have – to quote the Numberblocks song – ‘So Much More to Explore’.’’

The first release under the new global master licensing deal will feature a line of plush toys launching in the UK and USA in 2022. By 2023, there will be a more comprehensive selection across categories, including figurines, playsets, vehicles, imaginative play, coding and electronic toys, games, and more.

BAFTA award-winning Numberblocks teaches children how numbers work with fun characters and engaging narratives, outlining basic maths skills including adding, subtracting and number recognition. With 120 episodes available and nearly four million subscribers on YouTube, the channel generates nearly 245 million views per month, and the education-rich content is viewed by millions of children across 52 countries and growing.

“This is a dream come true. Numberblocks has lit the spark for millions of young children worldwide, who are engaged and ever hungry for more number fun,” says Joe Elliot, series creator of Numberblocks. “As soon as we started working with Learning Resources on the Numberblocks MathLink Cubes, we could tell they matched our total commitment to creating only the very best purposeful play experiences for children. It’s hard to imagine a more perfect partner – or nicer, smarter people – to be doing this with, and we can’t wait to get started on the clever stuff that’s coming around the corner. Numberblocks is already having a positive impact for millions, and the difference we’re making just got bigger.”

“As our first master toy licensing deal this represents the growth and diversification of our company,” says Sari Winick, Chief Marketing Officer of Learning Resources and hand2mind. “Next year is going to be very exciting one for us.”

For more information, visit www.learningresources.co.uk 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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