Hasbro announces Peppa Pig early years learning programme “Learn with Peppa”

Hasbro has announced “Learn with Peppa” – a major new brand extension to help promote early-years learning. Towards the end of 2022, the programme will kick off with Hasbro’s in-house developed learning app. The offering will expand in January 2023 through an extensive publishing programme with Ladybird, an imprint of Penguin Random House, in English speaking markets outside of North America, with the publisher managing rights for most other languages as well.

“Learn with Peppa” will also offer a new range of play experiences that can help deliver educational benefits. The rollout will be supported with content and marketing plans.

“Our research has shown that families all over the world turn to loved and trusted brands like Peppa Pig to help support them in their child’s early years development and learning,” says Esra Cafer, SVP, Global Brand Management at Hasbro. “Themes of early years learning feature regularly in the show’s storylines, so the ‘Learn with Peppa’ programme feels a natural expansion for the brand. We are excited to bring this initiative to life to help kids have fun and learn alongside their favourite animated characters.”

“Early years learning is such a crucial time for parents and their young ones, and we’re excited to help make those moments easier with the ‘Learn with Peppa’ programme,” says Casey Collins, GM & SVP, Global Licensed Consumer Products at Hasbro. “This sector opens up a huge door for the brand and allows us to create all sorts of products and interactive experiences for kids. Early education is an extremely important category for Peppa Pig, and we envision so many great opportunities to come out of this new programme. I am certain families will be excited for what’s to come.”

The Learn with Peppa app will provide a preschool education-based learning experience for kids aged 3-5, and their grownups, that combines the humour and appeal of Peppa Pig with a carefully crafted learning framework to help support early childhood development and encourage kids to be active, engaged, and eager learners. It will help preschoolers embrace learning through exploration, creativity, humour and play, with learning activities that adapt to a child’s experience and development. The app will complement the series offered by Ladybird so kids can enjoy them together and independently.

The Ladybird publishing plan will offer more than 80 titles within its first year of launch, including phonics books in five levels, as well as novelty, board and activity books covering a range of early learning concepts. Working in tandem with the “Learn with Peppa” app, the Ladybird “Learn with Peppa” publishing programme will provide engaging educational content to support every child’s early development.

Developed by early years specialists, “Learn with Peppa” aims to provide young fans and their parents with high-quality learning support, while bringing the impact and fun of Peppa to early years development through a full spectrum of topics.

More information about “Learn with Peppa” will be announced in the coming months.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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