BLE latest: Even toys read Toy News!

The Toy News team are at Brand Licensing Europe today and tomorrow (November 19th), catching up on the latest trends in toy and game licensing.

We’ll be reporting back soon with selected highlights, including details of the much-anticipated Day 2 keynote from ViacomCBS. Senior Vice President, International Consumer Products Mark Kingston, and colleague Ameeta Held, Vice President, Insights & Business Strategy, Consumer Products, will be presenting new and original insights from their recent toy research study, reviewing the impact on culture, community and industry when there’s a strong commitment to diversity, inclusion and belonging. They will also be outlining the importance of authentic representation in dolls and the impact on choice.

 

 

Come and say hi to the Toy News team on the Licensing Biz stand, C156. In the meantime, we discovered that Toy News is enjoyed not just by industry movers and shakers, but by some of the best-loved characters in children’s entertainment. All we can say is you’ve got great taste, Dennis…

 

 

 

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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