40% of people plan on Christmas shopping earlier this year to reduce stress

According to a new survey commissioned by Secret Santa name generator DrawNames.co.uk, 40% of people are Christmas shopping earlier than they usually would and 10% even started shopping in October. Nearly one third (29%) cited wanting to reduce stress as the main reason for shopping earlier.

Just under a third of people surveyed (32%) said that they planned to spend more on Christmas this year than in 2020. With last year not being a ‘typical’ Christmas, it’s no surprise that 28% said it was because they wanted to make the event extra-special this year. Businesses have shown they are grateful to their employees, as 20% of people said they will spend more as they had a pay rise this year. The average amount that people plan to spend this year has increased by £55 (13%) from £423 last year to £478 this year.

With many of us spending time at home during the last 18 months, there has been a resurgence in people wanting to support their local communities and independent businesses. This shows in the survey, with 30% of people planning to buy their Christmas presents locally or from small businesses. 18% will mostly be shopping online from ASOS, 19% plan to shop at John Lewis, 21% at Marks and Spencer and 42% at Argos.
The convenience of Amazon Prime next day delivery is unsurprisingly still proving popular, with a massive 77% of people surveyed saying that they will be shopping with the online giant.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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