New Italian licensing deals for CoComelon’s product offering

Moonbug Entertaiment’s CoComelon, the #1 children’s show on YouTube, has secured several licensing deals with Italian companies thanks to Maurizio Distefano Licensing, Moonbug’s agent in the territory, and Moonbug’s EMEA Master Agent The Point.1888.

New this autumn are educational games from Headu, puzzles from Lisciani, stamp sets from Multiprint, colouring and activity books from PlayPress and many lines of autumn accessories from Coriex, such as umbrellas, hats, scarves and backpacks, the book series from Mondadori, and soap bubbles from Dulcop.

The Master Toy line is distributed in Italy by Bandai and consists of fun toys for the preschool target audience: CoComelon Musical Baby, the Musical Bus, the 3D figurines, the Baby Bath Playset, the Musical Doctor Set, the Musical Tractor, the Musical Plush Book and vehicles.

“We believed from the beginning with great enthusiasm in the potential of CoComelon, an innovative brand with disruptive features in the panorama of pre-school toys,” says Gianluca Ferrara – Business Manager Bandai Italy. “The expectations are high and the first feedback from the market is absolutely positive. Cocomelons’ Toy Collection is getting ready to be the protagonist of the Christmas season, supported by a robust integrated communication plan. The projects for 2022 are numerous and ambitious, we are just the beginning.”

CoComelon boasts today 120 million subscribers on its YouTube channel in English, which is continuously and rapidly growing. Since June, the channel has also been available in Italian. In Italy, the episodes of the series are also available on Netflix, Vodafone TV and Mediaset Infinity.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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