Mighty Mojo Toys to produce line of plush to mark “Clifford the Big Red Dog” movie

Licensing and manufacturing e-com retailer Mighty Mojo Toys is collaborating with the Clifford the Big Red Dog movie and Scholastic Entertainment to develop and produce a line of plush based on the upcoming live-action feature film, to be released by Paramount Pictures on November 10, 2021. The film stars Darby Camp, Jack Whitehall, Kenan Thompson, Rosie Perez and John Cleese.

The first Clifford the Big Red Dog book, by creator and author Norman Bridwell, was published by Scholastic more than 50 years ago. Clifford and Emily Elizabeth have appeared in scores of books, television series and children’s video games—and the live-action feature film will introduce the canine character to a whole new generation.

Clifford the Big Red Dog will join Mighty Mojo Toys’ diverse plush offerings, which include licensed properties Arthur, Booba, Super Why, and more.

The deal was brokered by Jessica Gavin of Gavin Hoss Group Ltd, who says: “Mighty Mojo is the perfect partner for Scholastic to bring the magic of the live action Clifford to fans new and old alike. The opportunity to story-tell around this franchise via their extensive experience in direct-to-consumer online product will expand and deepen the experience of this major film event in a meaningful way.”

“Clifford the Big Red Dog has been a formative part of the childhood experience for as long as I can remember,” says Arash Moghaddam, CEO of Mighty Mojo Toys. “We’re beyond thrilled to bring him to life and delight every generation of his readers.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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