Disguise new hire Lianne Barber to take on marketing across EMEA

Global costume company Disguise, Inc., a division of toy and consumer products manufacturer JAKKS Pacific, has announced another key hire to the team in EMEA with Lianne Barber, Marketing Manager.

With over a decade of marketing, brand management and licensing experience at The Entertainer, Lianne will lead all marketing efforts for Disguise in the EMEA territory.

Lianne brings experience in implementing multi-channel marketing and brand development strategies as well as winning campaign management that drives sales across the board.

With the recent announcements of major licence acquisitions and renewals across EMEA and the rapid expansion of the retail footprint across all regions, the need for a global approach to marketing and retail promotions is a key focus for Disguise. Lianne will be a major part of the marketing team developing targeted sales driving strategies and campaigns to drive business across Europe.

“Lianne Barber will be an integral part to our success in EMEA,” says Rachel Middleton-Smith, VP of Marketing, Disguise EMEA. “She brings key skills and experience to the table which will enable us to develop our marketing reach across our region.”

Disguise is a world leader in the design and development of costumes and accessories, with distribution across the world. Disguise is hiring a complete staff of apparel-based experts to design, develop, sell and market costumes and accessories throughout Europe. With several new licence acquisitions still to be announced, Disguise aims to bring exciting brands and characters to the EMEA market.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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