Ferrari interactive attraction to launch at LEGOLAND California

LEGOLAND Parks and Ferrari have announced that the world’s first LEGO Ferrari “Build and Race” interactive attraction is coming to LEGOLAND California Resort in spring 2022.

Featuring a life-size Ferrari F40 model developed by the LEGO Group, Build and Race puts guests in the driver’s seat as they make their way through the “garage” to the “racetrack” using their creativity and imagination to build, test and race their own LEGO Ferrari.

“Ferrari is renowned for manufacturing cars unique in terms of performance, innovation and design, setting the standard for luxury and excellence within the automotive world,” says LEGOLAND California Resort President Kurt Stocks. “We have millions of young guests who can be inspired from this to create their own unique cars in this one-of-a-kind testing and racing facility.”

“We are excited to build upon our existing relationship with the LEGO Group by combining our leading brands within this transformative entertainment attraction,” adds Director of Location Based Entertainment & Esports for Ferrari Annabel Rochfort. “The Build and Race experience has been designed to engage with both Ferrari and LEGO lovers of all ages, aligning with Ferrari’s strategy to reach out to its younger fans.”

Build and Race features three zones designed to be interactive and inspiring. A LEGO pit crewmember will greet guests as they enter the attraction, sharing Ferrari fun facts, race history, and showcasing themed LEGO race gear and awards. Once inside the garage, guests have the opportunity to sit in a life-size Ferrari F40 model developed by the LEGO Group and have their photo taken. The journey continues as guests get to tap into their creativity and build their own LEGO Ferrari car to race at one of three racetracks which include the test zone, steering test track and speed test track. Each track offers guests different obstacles, challenges and a chance to clock in the fastest time. A DUPLO® build zone offers younger guests the chance to design their own creation out of bigger bricks. LEGO minifigure mechanics and crew members will prompt build inspirations throughout the entire experience.

Finally, guests will be able to create a custom digital Ferrari race car. Guests can digitally scan their vehicle and further customise their Ferrari along with their minifigure racing driver. Once complete, the cars are digitally projected on a LEGO racetrack based on Pista di Fiorano (a private racetrack owned by Ferrari mainly for development and testing purposes) and guests can compete with other cars digitally for the fastest race lap.

Build and Race will be included in the price of admission to LEGOLAND California Resort. For more information, visit www.LEGOLAND.com/California.

 

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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