Shortlist for The Toy of the Year (TOTY) Awards revealed

The Toy of the Year Awards are frequently referred to as the “Oscars” of the industry, and now the nominations for 2022’s prizes have been revealed.

The TOTY 2022 voting process includes input from not only consumers, but also members of The Toy Association, retailers, journalists, bloggers, and academics. Voting closes on 4 January, 2022 and the winners will be announced during a gala celebration at the New York Marriott Marquis on 18 February, 2022.

TOTY supports The Toy Foundation, which helps bring joy and comfort to children in need through the experience of toys and play.

Four weighted ballots – one each for retailers (30%), media (30%), consumers (10%), and Toy Association members (30%) – are open from now through to January 4, 2022.

The overall Toy of the Year will be chosen by a panel of industry representatives who will consider multiple factors in making their decision, including Toy of the Year votes, holiday sales and media buzz (traditional, online, and social).

The finalists for the 2022 TOTY Awards are as follows:

ACTION FIGURE OF THE YEAR

Toys that represent a person or fictional character intended for active, imaginative, and narrative-based play

  • Akedo – Ultimate Arcade Warriors by Moose Toys
  • Avengers Hasbro Marvel Mech Strike 8″ Super Hero Action Figure – Ultimate Mech Suit Iron Man and Captain America by Hasbro
  • Bakugan GeoForge Dragonoid by Spin Master
  • Heroes of Goo Jit Zu by Moose Toys
  • Jurassic World Ocean Protector Mosasaurus by Mattel
  • Masters of the Universe: Masterverse by Mattel
  • Star Wars Galactic Snackin’ Grogu by Hasbro

COLLECTIBLE OF THE YEAR

Toys that compose a set and can be collected in multiples; can include novelty playthings, miniature versions of existing lines, licensed collectibles, etc.

  • 5 Surprise Toy Mini Brands by ZURU
  • Chuckle & Roar Pop It! Family by Buffalo Games
  • Funko POP! Star Trek: The Original Series Collection by Funko
  • Got2Glow Fairy Finder by WowWee
  • Hot Wheels Red Line Club by Mattel
  • LEGO Minifigures MARVEL Studios by The LEGO Group
  • Polly Pocket Compacts – Pocket World Assortment by Mattel

CONSTRUCTION TOY OF THE YEAR

Toys that include building as the primary play pattern

  • Arckit 100 by Arckit
  • Gears! Gears! Gears! Mega Builds by Learning Resources
  • Gravity Bugs: Free-Climbing MicroBot by Thames & Kosmos
  • LEGO Friends Heartlake City Grand Hotel by The LEGO Group
  • LEGO Spider-Man Daily Bugle by The LEGO Group
  • Snap Circuits MyHome by Elenco
  • Zig & Go Music by DJECO-US

CREATIVE TOY OF THE YEAR

Toys that allow kids to build and/or make items that are unique to them

  • Connetix 100 Piece Rainbow Creative Pack by Connetix Tiles
  • Follies by Follies
  • Hey Clay by Trendformer Ltd.
  • Magic Mixies Magic Cauldron by Moose Toys
  • LEGO VIDIYO The Boombox by The LEGO Group
  • Paint & Peel Jelly Stickers by Klutz
  • Pixicade Plus by BitOGenius, Inc.

DOLL OF THE YEAR

Toys that include baby, toddler, and fashion dolls

  • Ada Twist, Scientist Lab Doll by Just Play
  • Baby Alive Lulu Achoo Assortment by Hasbro
  • Baby Bee Doll Collection by Orijin Bees
  • Barbie Extra by Mattel
  • Disney Classic Dolls by The Walt Disney Company
  • Glo-Up Girls by Far Out Toys
  • Rainbow High Winter Break Dolls by MGA Entertainment
  • Spirit Untamed Ride Together Lucky & Spirit by Mattel

GAME OF THE YEAR

For families and children’s (ages 0-14) games including board, card, electronic, or other physical game formats and puzzles, exclusive of video or app games

  • A Game of Cat and Mouth by Exploding Kittens
  • Crossed Signals by Mattel
  • Disney It’s a Small World Game by Funko Games
  • GibGab by Fat Brain Toy Co.
  • Hedbanz Blast Off! by Spin Master
  • Marvel Villainous by Ravensburger
  • Monopoly Builder by Hasbro

*NEW* GROWN-UP TOY OF THE YEAR

Toys and games developed primarily for grown-ups/kidults, including party games, board games, collectibles, arts and crafts, and more. These toys are often fueled by fandoms, social media, and adult humor while they are not “adult toys” nor sexual in nature

  • Disney Castle Collection by The Walt Disney Company
  • EXIT: The Game Season 5 Bundle by Thames & Kosmos
  • Hot Wheels R/C 1:10 Tesla Cybertruck by Mattel
  • Kinetic Sand Kinetic Kalm Zen Box by Spin Master
  • LEGO Botanical Collection Flower Bouquet by The LEGO Group
  • Rambler 16 by Razor
  • The Beatles Collection Magna-Tiles Structures by CreateOn
  • The Goonies: Never Say Die by Funko Games

INFANT/TODDLER TOY OF THE YEAR

Toys that are developed for ages 0-3 (0-18 months infant/18 months-3 years toddler)

  • Classic Push & Play Walker by Radio Flyer
  • Crayola Light-Up Activity Board by Crayola
  • Fisher-Price 4-in-1 Ultimate Learning Bot by Mattel
  • LeapFrog Choppin’ Fun Learning Pot by LeapFrog
  • Musical Whale Fountain by Hape
  • SpiroKu by Fat Brain Toy Co.
  • VTech Sort & Recycle Ride-On Truck by VTech

LICENSE OF THE YEAR

Character or property that has had success spreading its brand through the development and merchandising of products developed from the intellectual property

  • Barbie by Mattel
  • Blue’s Clues & You! by ViacomCBS
  • Bluey by BBC Studios
  • Marvel’s Spidey and His Amazing Friends by Marvel
  • Masters of the Universe by Mattel
  • PAW Patrol: The Movie by Spin Master and ViacomCBS
  • Pokémon by The Pokémon Company International

OUTDOOR TOY OF THE YEAR

Toys that are designed for outdoor play, including ride-ons

  • Aerobie Sonic Fin Football by Spin Master
  • Disney Princess Cinderella 24V Carriage by Dynacraft BSC, Inc.
  • Fisher-Price Power Wheels Hot Wheels Racer by Mattel
  • KidKraft Nerf Command Base Battle Fort by KidKraft
  • Mobo Wobo 2-in-1 Rocking Baby Balance Bike by Asa Products
  • Step2 Safari Truck Climber by Step2 Company LLC
  • ZURU Crazy Bunch O Balloons by ZURU

PLAYSET OF THE YEAR

Toys that are designed to work together to enact some action or event, including characters and role play

  • Barbie Dreamhouse by Mattel
  • Batman Bat-Tech Batcave Transforming Playset by Spin Master
  • Disney Princess Ultimate Celebration Castle by Hasbro
  • JUNKBOTS Large Factory Habitat – New Port Power Plant by HEXBUG
  • LEGO Star Wars Boba Fett’s Starship by The LEGO Group
  • LEGO Super Mario Adventures with Luigi Starter Course by The LEGO Group
  • Super Mario Deluxe Bowser’s Airship Playset by Jakks Pacific

PLUSH TOY OF THE YEAR

Toys that are made of fabric and stuffed with cotton or similar filling, including toys with interactive or electronic features

  • Blue’s Clues & You! Check-up Time Blue by Just Play
  • Moji The Loveable Labradoodle by Skyrocket
  • Scruff-A-Luvs Cutie Cuts by Moose Toys
  • Squishmallows by Jazwares
  • Star Wars: The Mandalorian The Child Real Moves Plush by Mattel
  • TeeTurtle Reversible Plushies by Tee Turtle, LLC
  • ZURU Rainbocorns Fairycorns by ZURU

PRESCHOOL TOY OF THE YEAR

Toys that are developed for ages 3-5

  • Big Feelings Pineapple by Learning Resources
  • Fisher-Price B.B. Hoopster by Mattel
  • Land of Dough by Crazy Aaron’s
  • LeapFrog LeapLand Adventures by LeapFrog
  • LEGO Disney Ariel, Belle, Cinderella and Tiana’s Storybook Adventures by The LEGO Group
  • Tonies by Tonies
  • VTech KidiZoom PrintCam by VTech

SPECIALTY TOY OF THE YEAR

Toys from manufacturers that primarily do business through independent retailers (neighborhood toy stores, museum shops, vacation destinations and similar venues) or in limited quantities online

  • American Girl 35thAnniversary Collection Dolls, Books & Accessories by Mattel
  • Dimpl Pops Deluxe by Fat Brain Toy Co.
  • Hide Inside: Mixed Emotions by Crazy Aaron’s
  • LEGO Everyone is Awesome by The Lego Group
  • Loopdedoo Deluxe by PlayMonster
  • Shashibo Explorer Series by Fun in Motion Toys
  • Snap Circuits Discover Coding by Elenco

STEAM TOY OF THE YEAR

Toys that encourage kids to develop, strengthen and integrate skills across science, technology, engineering, arts, and mathematics

  • Bill Nye’s VR Space Lab by Abacus Brands
  • Candy Claw Machine: Arcade Game Maker Lab by Thames & Kosmos
  • GraviTrax Speed Set by Ravensburger
  • Gridopolis by Gridopolis Games
  • LEGO CREATOR 3-in-1 Ferris Wheel by The Lego Group
  • Smartivity Pinball Machine by Smartivity Labs/Elenco
  • VTech Marble Rush Ultimate Set by VTech

VEHICLE OF THE YEAR

Toy cars, trucks, trains and other vehicles in all scales, including R/C vehicles but exclusive of ride-ons

  • Air Hogs Jump Fury by Spin Master
  • Bumblebee Cyberverse Adventures Dinobots Unite Roll N’ Change Bumblebee by Hasbro
  • Hot Wheels Color Reveal by Mattel
  • LEGO Creator Expert Porche 911 by The Lego Group
  • PAW Patrol: The Movie Chase’s Transforming City Cruiser by Spin Master
  • PLAYMOBIL Volkswagen T1 Camping Bus by Playmobil
  • VTech Switch & Go Velociraptor Helicopter by VTech

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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