Under the new label MOOP, which stands for Made of Ocean Plastic, Big Potato has created a new brand to champion the use of recycled ocean plastic across the toy and games industry.
In collaboration with Waste2Wear, it took the East-London-based game publisher over 16 months of R&D to get their first product ready for market. The initial batch is already sold out, with a full-scale release planned for spring/summer 2022.
Dean Tempest, Founder of Big Potato, says: “Recycled ocean plastic costs more to produce than virgin plastic due to the labour and recycling steps involved. But we are determined to make a positive environmental impact, even if the costs are higher, so we worked with Waste2Wear to create the world’s first playing cards made from recycled ocean plastic. We’re over the moon with the final product, it’s such great quality. And it’s really nice to make something useful out of all those millions of plastic bottles floating around in the sea causing chaos.”
Their first product is a waterproof, tear-proof and durable set of premium playing cards made from 100% recycled plastic, 30% of which is recycled ocean plastic, the equivalent of two and a half plastic bottles. Printed in each pack of cards is a QR code, which when scanned shows where in the world the ocean plastic in that exact pack was collected. This is all enabled by Waste2Wear’s blockchain technology.
Big Potato has ambitious plans for MOOP and are keen to collaborate with any toy and game company or retailer who want to incorporate Waste2Wear’s recycled ocean plastic into their products. For the last two years Big Potato have been on a sustainability drive across the business – by the end of 2021 over 60% of their games will be plastic free, and the company is now planting a tree for every game sold through their website.
Tempest continues: “We’re by no means perfect, but we are proud of the efforts we’ve made so far to lessen our impact on the planet. And with MOOP, we’re going one step further and actively removing discarded waste from the ocean, turning something harmful into something playful, useful and long-lasting.”
Monique Maissan, CEO of Waste2Wear said: “We are proud to be the first in the world to create these recycled plastic playing cards with Big Potato. Ocean plastic is a huge environmental problem that we have been tackling since 2018 in conjunction with local governments, universities and NGOs in China. This is an exciting new development. Every bottle not ending up in the ocean is helping to keep our environment healthy.”
Anyone keen to work incorporate MOOP into their products or explore MOOP products for their store can contact Big Potato at firstname.lastname@example.org.. For more information on Waste2Wear, visit www.waste2wear.com.