Aardman and Fenwick unveil Shaun the Sheep festive window display

Multi-award-winning independent animation studio Aardman has announced a festive partnership with department store Fenwick.

The Fenwick Newcastle store has unveiled its much-anticipated Christmas window theme – this year featuring Aardman’s family favourite Shaun the Sheep. The event was live-streamed on Facebook to a global audience of tens of thousands, with viewers tuning in from as far afield as Australia, New Zealand, Canada and America.

Running across the eight windows of the Northumberland Street store frontage, the exclusive story depicts a festive Mossy Bottom Farm where Shaun the Sheep and his flock live. Christmas is coming and Mossy Bottom Farm is covered in ice and snow. Shaun the Sheep’s seasonal excitement turns to dismay when a farmhouse raid to get a bigger stocking for the flock accidentally leads to Timmy, Shaun’s cousin and the only lamb in the flock, going missing.

Mia Fenwick, Director at Fenwick, says of the partnership: “Every year our Christmas window reveal is the highlight of the Fenwick calendar and this year we are thrilled to have partnered with Aardman to give audiences a glimpse into the new Shaun the Sheep Christmas special. It feels very fitting to partner with the legendary British animation studio on the eve of the 50th anniversary of our Christmas windows.”

Richard Beek, Producer at Aardman added: “It’s a real honour to see moments from our latest Shaun the Sheep film – The Flight Before Christmas – providing the inspiration for this year’s Fenwick Christmas windows. We are extremely proud of the film and to be able to share it with everybody in such a unique and special way is fantastic, I’m sure everyone will love the windows as much as we do!”

The Shaun the Sheep Christmas Window display will be in place at Fenwick Newcastle from today through to the end of December.

In celebration of the Christmas window display, the partnership with Fenwick also includes special-edition Shaun the Sheep gift items. These include a limited-edition Shaun the Sheep x Fenwick Christmas bauble, a personalised Shaun the Sheep Bedtime Stories book, a 24 Sheeps to Christmas activity book and Shaun the Sheep plush toys in various sizes, amongst others collectable pieces. These items are available from today in all Fenwick stores and online.

Additionally, Fenwick Newcastle’s Santa’s Rooftop Cinema will be screening an exclusive Aardman film; Aardman Classic Cinema, featuring some much-loved favourites and iconic Aardman characters. Screenings will run on selected dates from Thursday 11 November to Thursday 23 December.

To shop the limited-edition Shaun the Sheep x Fenwick items, visit https://aard.mn/Fenwick

Shaun the Sheep: The Flight Before Christmas will be premiering on TV this Christmas.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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