WOW! PODS triumph in Amazon UK collectable categories

WOW! PODS, dubbed ‘the collectable for fans of character brands’ by their maker, toy innovation company Wow! Stuff, have made a near perfect clean sweep in all measures used by Amazon UK to denote sales and other consumer demand metrics. From BSR (Best Seller Ranking) at number 1 in both key collector categories to ‘Most wished for’ and ‘Most gifted’, WOW! PODS tops the Amazon charts*. The rankings at 2 November were:

Master category: Games & Toys

Number 1 Best Seller In Bobblehead Characters

Number 1 best Seller in Play Action Figures

Number 1 Most Gifted item on Amazons Top 100 in category

Number 1 Most Wished for item on Amazons Top 100 in category

“This proves that WOW! PODS have staying power,” says Richard North, CEO, Wow! Stuff. “WOW! PODS are now nearly two years in the market and have risen in sales every month, holding the top spots on Amazon for six months straight with very little expenditure on marketing. The continual rise in sales and fan reviews tells us that when kids and kidults start buying them they aren’t stopping. They love them! That’s the real test of a collectable; are they being bought as a one-time purchase or collected as a range? For WOW! PODS it’s clearly the latter so the brand can grow exponentially as we add on more tier 1 brands and expand globally.”

*BSR and category metrics @ November 2021.











About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

Check Also

ToyNews acquired by Toy World

ToyNews and its sister title Licensing Biz have been acquired by Alakat Publishing, the publisher of Toy …