Barbie to launch new Barbie Dreamhouse virtual party this weekend

Following the success of Barbie’s virtual premiere party to celebrate Barbie: Big City Big Dreams, Barbie is back this Saturday, 6 November at 10am on Barbie UK Facebook with another dynamic virtual experience; the Barbie Dreamhouse ‘COME ON IN!’ Party.

The event brings to life the all-new Barbie Dreamhouse. Kids and their parents will get to see a UK first Barbie AR unit that allows you to explore the new Dreamhouse virtually in your own room, watch influencer unboxing, enter competitions, and find out the winner of the once-in-a-lifetime Ultimate Barbie Dreamhouse Bedroom Makeover announced by celebrity mum and TV star Ferne McCann.

The brand-new Barbie Dreamhouse is Barbie’s most customisable house yet, measuring 3ft tall, with lights and sound effects, transformable features, over 80 accessories for storytelling, a new puppy slide, real-feel touches like soft grass and plush blankets and a first-ever party room with D.J. booth.

Marketing plans to support the activation include influencers across Youtube and Instagram showcasing the new house and getting fans into the party spirit, plus retailer support across website and socials. As a top toy for Christmas, wider marketing initiatives to support the all-new Dreamhouse include extensive TVCs, online campaigns and in-store support.

To register interest for the Barbie Dreamhouse ‘COME ON IN!’ Party click here.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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