The LEGO Carousel of Creativity set to launch in London and online

This festive season, the LEGO Group is inviting families across the UK to unleash their imagination with the LEGO Carousel of Creativity.

From 1 December 2021 until 2 January 2022, fans will be able to visit the LEGO Carousel of Creativity art installation in Covent Garden and experience a world where anything is possible. From a firefighting dragon to a princess racing driver, the carousel will bring a LEGO twist to a traditional Christmas icon.

Meanwhile, kids across the country will be able to turn their builds into art and share their own creations to be displayed on the physical carousel in Covent Garden and screened in LEGO stores across the nation, with a selection of entries being made available to view on Kids can simply submit their own imaginative festive builds from today via the LEGO Life app for the chance to see their builds featured.

Those unable to attend the carousel person will be able to join in the festive fun online at, which will house a digital version of the LEGO Carousel of Creativity. Online visitors will be able to enjoy a 3D virtual tour of the carousel and take part in weekly themed challenges, building and rebuilding to their heart’s content.

LEGO Life submissions open from NOW. Visit to find out how.

In addition, to help make the holidays brighter for children in need of play, the LEGO Group is encouraging everyone to grab their bricks, build a star – small, big, or wonderfully weird – to help pass on the joy of play as part of its Rebuild the World #BuildToGive initiative.

For every star built and shared on social media or LEGO Life using the hashtag #BuildToGive before the end of December, the LEGO Group will donate a LEGO set to a child in need, giving children in hospitals, children’s homes, and vulnerable communities the chance to play this holiday season.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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