Neil DeGrasse Tyson among experts lending their voice to new educational Tonies Blocks

Tonies has just announced the launch of Tonies Blocks, which combine STEAM learning with its award-winning Toniebox audio system. Blocks are designed to bridge tactile play with engaging screen-free educational content for young kids, covering science, arts, technology, history, and more.

Blocks are available in themed sets of four, each containing easily digestible 7-10 minute audio lessons, providing 25-30 minutes of educational content per set. The audio content has been developed in partnership with early education and subject experts, and each Blocks set is narrated by a notable expert or celebrity with relevant ties to the topic.

Blocks sets debuting this autumn include “Inventions and Innovation,” narrated by astrophysicist Neil DeGrasse Tyson; “Kid Comedy,” narrated by Emmy Award-winning Jane Lynch; “Gentle Giant Dinosaurs,” narrated by paleontologist Jack Horner; and “Marine Life,” narrated by SeaLegacy co-founder and marine biologist Cristina Mittermeier.

“Nearly all of today’s advances in science and  technology are built on the innovations and discoveries from the past,” says Neil deGrasse Tyson. “As a scientist, and more importantly as an educator, I’m delighted to help take the next generation of innovators on a journey of discovery through time and space.”

Blocks joins an extensive library of Tonies, which are the toddler version of collectable audible action figures, including family favourites such as Peppa Pig and Peter Rabbit. The addition of Blocks expands the tonies world, bolstering its educational offerings for children, families and early educators. Sets can be used for both at-home learning to supplement school lessons, as well as in-classroom instruction to augment teachers’ curriculums.

Blocks is a critical part of tonies overall mission to provide quality content for families and educators. Its release joins content partnerships introduced in 2021, including mindfulness with GoNoodle, social and emotional development with actor and author LeVar Burton, and music education and healthy habits with Sesame Street. Additionally, tonies was recognised on Fast Company’s World Changing Ideas list in 2021 for their “Tonies for Teachers” programme, which helps early educators integrate the Toniebox into their teaching through a combination of ready-made Tonies and Tonies Blocks content, and opportunities for teachers to record their own curricula using Creative-Tonies.

“Tonies Blocks is an exciting new addition bringing the world of physical play and edutainment together in a truly one-of-a-kind way,” says Christoph Frehsee, tonies USA President. “Expanding the universe of tonies and developing even more rich, engaging, educational content for little learners has and always will be our primary goal. To be working with such amazing talent and experts in their respective fields makes this launch even more rewarding.”

Blocks sets retail for $19.99 and are available exclusively at tonies.com, with additional sets coming next year.

 

 

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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