DreamToys, the annual initiative run by the Toy Retailers Association, took place yesterday.
DreamToys traditionally marks the real countdown to Christmas and encourages gift givers not to leave purchases to the last minute in order to avoid disappointment.
The list of ‘must-have’ toys is decided by a panel of retailers made up of large chains, large and small multiples and independent retailers, including The Entertainer, Smyths, Toytown, Toymaster, AIS, Selfridges and Hamleys.
DreamToys also provides Toy Retailers Association members with a hook to start their own local Christmas countdown campaigns and feature toys that have been included in the list and appeared within the national media coverage.
The top 12 toys for 2021 are:
L.O.L. Surprise! Movie Magic Doll Asst from MGA Entertainment
PAW Patrol Chase’s Deluxe Transforming Vehicle from Spin Master
Jurassic World Slash ‘n Battle Scorpios Rex from Mattel UK
Hot Wheels® Massive Loop Mayhem™ Track Set from Mattel UK
Barbie™ Dreamtopia Rainbow Magic™ Mermaid from Mattel UK
Bluey Family Home Playset from Moose Toys
Magic Mixies from Moose Toys
LEGO Star Wars Boba Fett’s Starship from Lego
Gassy Gus from John Adams
Little Live Pets – Piggly from Character Options
Pokemon 8″ Plush (Asst) from Character Options
CoComelon Deluxe JJ Interactive Doll from Bandai
For more details, visit the Toy Retailers Association website.