FAO Schwarz opens in Milan with dedicated FUNKO space

The first continental-European store of FAO Schwarz has opened in Piazza Cordusio, in the heart of Milan.

Funko Europe has collaborated with FAO Schwarz to create a 14 sq m space within the store with iconic Funko touches and exclusive products. The Funko offering will be dialling up its endless categories from Vinyl Soda, Mystery Minis, Pop! pins, plush toys, the famed Pop! collectibles, Loungefly fashion accessories and more.

The opening is the result of an exclusive agreement between Prénatal Retail Group – a leader in the children’s and toy sector with 777 stores in 8 countries (Italy, Spain, Portugal, France, Greece, Holland, Belgium and Switzerland) – and the Californian partner ThreeSixty Group, owner of the FAO Schwarz brand.

The store in via Orefici 15 is spread over three floors, with a total area of 600 square meters, and will offer exclusive toys, fun, discovery and entertainment by the store staff.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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