Bandai UK secures distribution for Star Trek toys across Europe and Mexico

Bandai UK has announced the distribution of a Star Trek licensed toy and collectables range. The initial phase of the three-way collaboration between Bandai UK, ViacomCBS Consumer Products and Playmates, will see an extensive range introduced in the UK, ROI, France, Benelux, Germany, Austria, Switzerland, Iberia, Italy, and Mexico for the AW22 period.

A range of highly detailed action figures and playsets are currently in development based on both the classic Star Trek Universe, and the new, upcoming animated Star Trek: Prodigy series launching on ViacomCBS’s streaming service, Paramount+.

“We’re really excited to be working with Playmates and ViacomCBS on such a classic and iconic brand,” says Nic Aldridge, Managing Director, Bandai UK. “It is a long-term strategy to grow the collector division of our business while continuing to offer children engaging product ranges through our own IPs and exciting licenses. The new Star Trek toys offer an innovative and exciting assortment to appeal to collectors, fans, and a new generation of Star Trek fans.

“With strong support from ViacomCBS and Nickelodeon, and phenomenal product development from Playmates, we’re confident that the new Star Trek lines will be a hit. We’re delighted to continue our existing relationship with the Playmates and ViacomCBS teams.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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