Disguise extends Hasbro/eOne partnership into Latin America and Australia/New Zealand

Disguise, Inc. has announced an amendment to its licensing agreement with Hasbro/eOne, expanding its international rights into countries in Latin America as well as Australia and New Zealand.

In a partnership that commenced at the start of this year, Disguise is designing, marketing, manufacturing and distributing costumes and costume accessories in these territories for the first time. This includes costume and dress-up staples such as Transformers, Power Rangers, My Little Pony, G.I. Joe, Hasbro Gaming and eOne evergreens PJ Masks and Peppa Pig as well as Ricky Zoom. In addition, Disguise has been extended with a multi-year agreement in North America to remain the costume licensee of PJ Masks, a license the company has held since 2016.

With newly recruited in-house staff and distribution partners in LATAM, as well as distribution partnerships with Headstart and Party Australia in Australia, Disguise anticipates solid growth in these territories with the strong line-up of brands that Hasbro has to offer.

“We look forward to bringing these powerhouse brands from Hasbro/eOne to Latin America and Oceania,” says Tara Hefter, President and GM of Disguise, Inc. “Our long-standing partnership with Hasbro/eOne continues to grow and as a company we are prepared for this rapid trajectory into new territories. Our commitment to quality and our ability to design to regional market needs and price points has given us an edge allowing Disguise a full-force global expansion.

“PJ Masks has been very valuable to the Disguise pre-school portfolio and we are pleased to continue to lean into this line for 2022 and beyond.”

Disguise’s Hasbro/eOne line of Halloween costumes and accessories will be available at retail in Latin American countries, Australia and New Zealand in 2021. PJ Masks costumes are in store and online now.



About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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