Casdon Toys boosts 100 role-play areas in schools across the country

With role-play at the heart of Casdon Toys, the company launched its ‘Helping out in the Home Corner’ initiative this summer, which would see primary schools across the country benefit through an interactive and resource-led programme while also enhancing home corners in their classrooms.

As schools returned this September, 100 reception classes received Casdon Home Corner packs to help enrich the classroom environment and give the children and their teachers resources to support and develop meaningful role-play activities.

The packs were full of fun activity sheets, certificates and stickers for children to take home as well as child-sized home corner favourites from Casdon’s best-selling range of toys, including Henry and Hetty Vacuum Cleaners and Cleaning Trolleys, a mini Morphy Richards Microwave and Kitchen Set plus a Pan Set, Play Food Set as well as Electronic Washer and Wash Day Set.

98% of the schools that took part said that the toys and resources helped the children settle into their new classroom surroundings at the start of term and provided an opportunity for them to engage with their new classmates through play.

93% said that the assets helped the class follow the EYFS areas of learning with 95% of them saying the products helped their class engage more actively in role-play.

95% said the products helped the children evolve their imagination, express their feelings and improve their communication skills.

Almost all the teachers who took part said that their classroom’s home corner had needed updating – and that they wouldn’t have been able to afford to do it otherwise.

Phil Cassidy, Managing Director of Casdon Toys, commented on the response they’ve had from schools by saying: “Casdon was built on my grandfather’s belief that toys need to have a role in children’s learning and development as well as being fun to play with. We’ve been thrilled to see the reception the Home Corner packs have had in schools and to note such active and engaged play in the pictures the teachers have kindly shared with us. Some of the children have even gone to the trouble of writing us thank you letters. We’re delighted to have played a part in their introduction to school.”

Following the success of this year’s campaign, Casdon has confirmed that it will be running a similar initiative with schools in 2022.

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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