Visitor registration for Toy Fair 2022 is now open

The British Toy & Hobby Association announced today that registration has opened for visitors and media to attend Toy Fair 2022. Following a hiatus in 2021 due to the COVID-19 pandemic, the 68th Toy Fair will return to Olympia London from Tuesday 25 – Thursday 27 January. Press Day is scheduled for Tuesday 25 January. Attendees can now register to attend for free through the official Toy Fair website.

Toy Fair will be the first opportunity of the year for retailers, licensors, media, and the wider industry to meet face to face with more than 250 exhibiting companies, and to get hands-on with the hottest new toys and trends for 2022.

Confirmed exhibitors for Toy Fair 2022 include Bandai UK Ltd, Character Options, Funko, Hasbro, Keel Toys, Jazwares, LEGO, Moose Toys, Great Gizmos, Learning Resources and many more. The full exhibitor list and floor plans can be viewed here.

Toy Fair is the largest dedicated toy, game, and hobby trade exhibition in the UK, and will occupy a new layout across the Grand and National Halls. For 2022, a fully functioning press office will be located on the Grand Hall Gallery adjacent to the Organisers Office.

Majen Immink, the organiser British Toy and Hobby Association’s Director of Toy Fair commented: “We are very much looking forward to welcoming back visitors to Toy Fair and know how important it is for the toy industry to do business in person once again and allow visitors to get hands-on with product. Whilst we are excited to have an in-person show again, the safety of all participants during the ongoing pandemic is our top priority.

“We will be operating Covid status checks for all participants and will be conducting enhanced cleaning in high touchpoint areas as well as increasing access to hand sanitiser throughout the halls. We will also be utilising a second point of entrance/exit via the new National Hall foyer, which should help to reduce any potential congestion. We will continue to follow government and industry advice and will inform all participants of any mandated changes in line with the guidance issued.”

You can register for free now at To ease the application process, attendees from any of the past three Toy Fairs will receive a Smart Link to their existing profile, so need only check, update, and submit their details to receive their 2022 e-badge. All visitors must pre-register before they arrive on-site at the show. Unlike previous years, visitors will not be able to register for their visitor pass on-site in 2022 as part of Covid-19 safety guidelines.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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