Bandai UK Ltd has announced the distribution of a Star Trek licensed toy and collectables range. The initial phase of the three-way collaboration between Bandai UK, ViacomCBS Consumer Products and Playmates will see an extensive range introduced in the UK, ROI, France, Benelux, Germany, Austria, Switzerland, Iberia, Italy, and Mexico for the AW22 period.
A range of highly detailed action figures and playsets are currently in development based on both the classic Star Trek Universe, and the new, upcoming animated Star Trek: Prodigy series launching on ViacomCBS’s streaming service, Paramount+.
“We’re really excited to be working with Playmates and ViacomCBS on such a classic and iconic brand,” says Nic Aldridge, Managing Director, Bandai UK. “It is a long-term strategy to grow the collector division of our business while continuing to offer children engaging product ranges through our own IPs and exciting licenses. The new Star Trek toys offer an innovative and exciting assortment to appeal to collectors, fans, and a new generation of Star Trek fans.”
“We are thrilled to also enter the toy aisle with our partners at Bandai UK distributing the exciting range of action figures and playsets from our Global Toy partner, Playmates,” adds Mark Kingston, Senior Vice President, International, ViacomCBS Consumer Products. “Bandai UK has deep experience within the boys action figure category and with their expertise and ingenuity they plan to bring the assortment of Star Trek Prodigy products to life across retail and elevate the play experience for kids and collectors alike.”