Trends UK partners with Hanky Panky for ‘That’s Magic!’ launch

Hanky Panky – It’s Magic has partnered with Trends UK as the distributor for the “That’s Magic!” brand.

Celebrating its 60th anniversary this year, Hanky Panky is the number-one manufacturer of magic sets worldwide, and is behind some of the bestselling magic sets in the UK. Its portfolio includes Paul Daniels Magic Sets, Gross Magic, Box of Shocks and Street Magic.

Trends UK will be offering the new range of That’s Magic sets, which includes That’s Magic Amazing Magic Set with 100 tricks(£20.99erp), That’s Magic Big Box of Magic Set with 325 tricks (£25.99erp) and the That’s Magic Hat with Plush Rabbit set with 125 tricks (£25.99erp), plus a That’s Magic Advent Calendar (£19.99erp) with 24 tricks to open leading up to Christmas. That’s Magic sets are suitable ages 5 and over. The range is supported by a new online video and social media campaign leading up to Christmas.

“We are delighted to introduce That’s Magic in the UK,” Graham Spark of Trends UK says. “With clear step-by-step instructions, even beginners can soon develop their skills to become a master of magic and illusion. Learning how to present magic tricks is also a great way to boost confidence and build dexterity, all whilst entertaining the family and having lots of fun. We believe That’s Magic will soon be on every young magician’s wish list.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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