The Good Play Guide invites the industry to 2022 showcase

Dr Gummer’s Good Play Guide is opening its virtual doors to the toy industry on Tuesday 2November, to discuss all things research, accreditation and marketing.

The Good Play Guide, home to The Good Toy Guide and Good App Guide, will be hosting a free-to-attend, interactive drop-in event hosted by founder, play expert and psychologist Dr Amanda Gummer and team, to showcase the company’s activity as well as market and industry insights.

“Our showcase day is open to all, and we welcome attendees from retailer, suppliers or manufacturers,” says Amanda. “For anyone interested to know more about our guides, including our Good Toy, Good App and Good Baby guide propositions, we would encourage them to drop in. We will be covering everything from how to spot fake reviews to the best ways to run user testing and focus groups, and offering advice around important industry topics such as STEAM, sharing category insight and, of course, talking about our brand and product accreditation service.”

The expert-led event, which will include some play and quizzes, will take place in virtual rooms across a number of related topics, including The Good Play Guide’s international activity and growth plans for the US market.

For a full agenda and more details of how to join, contact




About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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