Moose Toys teams with Ludacris and KidsNation to launch Scruff-a-Luv Cutie Cuts

Three-time Grammy Award-winning artist, actor and KidNation Co-FounderChris “Ludacris” Bridges has partnered with Moose Toys to celebrate the company’s newest addition to its Toy of the Year-winning Scruff-a-Luvs line of rescue pets: Scruff-a-Luvs Cutie Cuts.

The partnership features an original song produced by Ludacris and his children’s entertainment site KidNation that highlights Cutie Cuts and the importance of grooming and caring for pets. “Puppy Love” can be heard exclusively on KidNation and in the Cutie Cuts TikTok campaign.

“Music will always be the best way for me to get an important message out there,” says Ludacris. “It was an honour for me and my company, KidNation, to team up with Moose Toys to make a song about showing compassion for animals. Our dogs are family and we want to treat them that way. The track embodies everything KidNation is about – it’s fun, but there’s a deeper meaning.”

Scruff-a-Luvs Cutie Cuts, which launched on 1 August this year, is the first toy that allows kids to experience grooming and nurturing a plush pet with a full salon experience, including a kid-safe accessory that works and feels like real clippers. When kids “cut” off the pet’s matted hair, they reveal the type of breed they rescued – a Yorkie or a Frenchie.

The pampering experience is enhanced by transforming the packaging into a pop-up salon, while each kit is packed with everything a messy mutt needs look its best, including hair clips, comb, a collar and nail polish.

“Our partnership with Ludacris and KidNation allows us to reach kids in a fun way in the quickly growing digital audio space,” says Alex Ries, Senior Vice President and Head of US Marketing, Moose Toys. “Kids and families are listening to digital audio more than ever and looking for great music. We’ve delivered an incredibly catchy song with the important Scruff-a-Luvs core message of rescuing and caring for pets. Kids will love to sing along as they shave and style their Cutie Cuts at home.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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