Barbie will host its first-ever virtual premiere this weekend with the help of popstar, TV host and radio DJ Fleur East.
The event will air exclusively on the Barbie UK Facebook at 9.30am, just before the brand-new musical movie Barbie: Big City, Big Dreams debuts on POP at 10am. Barbie fans will be treated to an immersive fun experience that brings the world of the movie to life, with special sneak peeks at the content including an intro to brand-new characters, dance routines, unboxings, competition prizes up for grabs and a special musical performance by Fleur East.
Barbie: Big City, Big Dreams is an all-new musical movie adventure that follows Barbie Roberts as she enrolls in a performance school in New York City and meets a fellow student named… Barbie Roberts. They become fast friends and quickly adopt nicknames inspired by their hometowns, Malibu and Brooklyn.
Kelly Philp, Mattel UK Marketing Director, says: “Barbie’s new adventure will introduce a brand-new co-lead and location with New York City, and to celebrate this momentous occasion we wanted to bring the bright lights of Broadway to fans all over the UK with our first ever virtual party with fun for all to enjoy.
“The campaign to support Barbie’s newest tentpole is truly best-in-class marketing with social support, immersive events, theatrical rollout, in-store merchandising and music, toys, CP products and more to bring Barbie: Big City Big Dreams to life. We can’t wait for you to join us!”
Host Fleur East, who has scored top-5 hits including ‘Sax’, first came to prominence by coming second on The X Factor, and was most recently seen fronting The Voidon ITV. She competed in I’m A Celebrity in 2018 and will next be seen on Ant & Dec’s Saturday Night Takeaway later this year.
“I’ve been a fan of Barbie ever since I can remember, and to get the chance to host Barbie’s first ever virtual premiere is a dream come true,” she says. “The movie is so much fun, and I can’t wait to have a blast singing and dancing along to the amazing soundtrack with Barbie fans!”
The new movie released nationwide in cinemas this summer and is Barbie’s biggest UK theatrical release to date. Kids can explore the world of Barbie: Big City Big Dreams with music on Spotify, through dolls and playsets inspired by the movie, and rock out with the new Just Play Barbie guitar.
Join the virtual party on Saturday 23 October at 9.30am on Barbie UK Facebook.