Spin Master set to make waves with new Mermaid High fashion dolls and content series

Global children’s entertainment company Spin Master is making a splash with the debut of Mermaid High, a collection of fashion dolls with accompanying animated digital content and a vlog-style series. To introduce Mermaid High, Californian singer-songwriter Claire Rosinkranz will perform the Mermaid High theme song plus four of her own original songs on the Mermaid High Official YouTube Channel on Saturday, October 23 at 9:00 a.m. PST / 12:00 p.m. EST. The song will also be available for streaming on Spotify.

“We can’t wait for kids to dive into the world of Mermaid High,” says Chris Beardall, Spin Master’s President of Toys and Chief Commercial Officer. “Not only are the dolls full of surprises with fun accessories and tons of personality, but the content series allows kids to further explore the sink or swim dilemmas that the girls often find themselves in, fostering a stronger connection with the characters and inspiring extended imaginative play.”

Searra, Finly, Oceanna and Mari are mermaids who flip their tails into legs during the day to navigate the unchartered waters of high school (on land), while keeping their secret from their new human friends.

Each of the fashion dolls comes with its own removable fabric mermaid tail, unique outfit and six accessories from sunglasses and beach duffle bags to shell headphones and tentacle headbands. Also included is a surprise accessory hidden inside a shell. Drop the shell into a bowl of warm water and watch as it magically pops open, revealing another accessory to add to their look. Also included is a comb to style the dolls’ hair and a Mermaid High Student ID with information about each girl’s personality. The dolls launch on October 22 at all major retailers.

The Mermaid High animation series allows kids to dive even deeper into the characters’ stories with 10 two- to three-minute animated shorts. The first episode will be available on October 23 on the Mermaid High YouTube channel, with further episodes released bi-weekly.

Complementing the animated shorts is a Mermaid High Deep Dive vlog-style series (from October 30). The 10 eight- to ten-minute episodes feature live talent chatting about the latest haps at school, and recaps on the animated series including Easter eggs hidden in each episode. Content will also include tutorials on “How to Look Like Your Favourite Mermaid”, Mermaid High doll style inspiration and character quizzes.

The Mermaid High brand will also make an appearance in the role-play game Mermaid Life, developed by Fullflower Studio for Roblox. Starting November 1, players can purchase the Mermaid High dolls’ outfits and accessories for in-app play. Each week there will be a new quest around each of the Mermaid Highcharacters giving players a chance to get exclusive items, ending the Mermaid Highblitz with a big dance party featuring the Mermaid High theme song.




About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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