Mattel announces licensing agreement for Disney and Pixar’s upcoming feature ‘Lightyear’

Mattel has announced that it has entered into a licensing agreement for Disney and Pixar’s Lightyear, the origin story of Toy Story’s Buzz Lightyear. Through the agreement, Mattel has global (excluding Japan) licensing rights to develop a line of toys for the Lightyear franchise, including action figures, playsets, role play, vehicles, preschool, games, plush, value figures, novelty, and more. The collection is expected to launch at retailers across the globe beginning June 2022.

The new licensing agreement builds on Mattel and Disney’s existing licensing relationships for Disney and Pixar’s Toy Story and Cars franchises, among others.

“At Mattel, we treat our licensors’ properties as if they were our own,” says Richard Dickson, President and Chief Operating Officer, Mattel. “For more than 15 years, Mattel has collaborated with Disney and Pixar to bring their amazing content to life with our innovative products and marketing initiatives. We are excited to further that collaboration by introducing a line of toys and play experiences for fans of all ages to enjoy, to infinity and beyond.”

Lightyear is a sci-fi action-adventure and the definitive origin story of Buzz Lightyear (voice of Chris Evans) – the hero who inspired the toy. The film reveals how a young test pilot became the Space Ranger that we all know him to be today. Lightyear, directed by Angus MacLane (co-director of Finding Dory), will be released in cinemas on June 17, 2022.

 

 

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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