To celebrate the launch of the new LEGO Ideas Home Alone set, the LEGO Group is celebrating Kevins across the globe.
The detailed set is based on the house from the original Home Alone movie and was designed by LEGO fan Alex Storozhuk from Ukraine, via the LEGO Ideas platform. In addition to the house, the set includes a LEGO minifigure version of Home Alone icon Kevin McCallister, plus four other minifigure characters from the movie.
Recreating one of the world’s favourite Kevins and his family home in LEGO brick form inspired the LEGO Group to celebrate Kevins everywhere, by launching a global search to find the Kevin McCallister LEGO minifigure. The search is taking place on LEGO.com/HomeAlone, in select LEGO stores and worldwide in major cities, giving fans several chances to win a $1000 LEGO voucher, as well as the LEGO Ideas Home Alone set.
Research commissioned by the LEGO Group in partnership with Eleanor Turner, author of Baby Names 2022, has shown that Home Alone’s Kevin McCallister, who was born 1982, arrived during a period of popularity for the name Kevin in the UK, when it ranked at #40 overall, peaking at #11 in Scotland and #40 in England and Wales. In Northern Ireland, the name Kevin reached its peak at #60 in 1998. However, naming records show there have been fewer Kevins born in recent years, which fuelled LEGO’s inspiration to launch a global search for Kevins everywhere.
Participants can get involved in three ways: online at LEGO.com, at selected LEGO stores, and in a range of cities across the world.
Visitors to LEGO.com will be invited to search for a Kevin minifigure that been hidden somewhere. When found, the minifigure can be clicked on, taking the user to the competition page where instructions will be given on how to enter the competition.
A Kevin minifigure will also be hidden in selected LEGO stores, and if spotted, participants will also be able to scan the QR code and enter the competition to potentially win a $1000 LEGO gift card and the Home Alone set.
Finally, life-sized statues of the Kevin McCallister minifigure have been installed near LEGO stores in cities around the world, including New York, Chicago, Paris, Antwerp and Berlin. Each statue features a QR code, enabling different activities such as games or selfies or find your nearest LEGO store.
Eleanor Turner commented: “Given the popularity of the name Kevin in the 1950s and 1960s and latterly the 1980s when Kevin McCallister would have been born, you’d be forgiven for wondering ‘where are all the Kevins?’ Though the data suggests the name has had its heyday, there are still plenty of reasons to celebrate the name, and to join the LEGO Group’s global search in honour of one of history’s most-loved Kevins.”
Federico Begher, Head of Global Marketing, LEGO Ideas commented: “The LEGO Ideas Home Alone House is one of our most exciting launches yet, and of course Kevin McCallister is the true hero of the story. Alex’s original design immediately struck a chord with us and we just knew we had to make it a reality. Home Alone has always united families and friends for the festive season, and we look forward to bringing people home together to build this new set.”
The LEGO Ideas Home Alone set is a true replica of the famous house where Kevin was left alone to fend off the bumbling burglars Harry and Marv. The set includes several distinct rooms across the ground floor, first floor, attic, kitchen and basement. Other features include the robbers’ van and a treehouse with a zipline. The set is full of Easter eggs from the film and is completed with five key minifigure characters, including Kevin, Harry, Marv, old man Marley and Kevin’s mum Kate. At an impressive 3,955 pieces, it is also the largest-ever LEGO Ideas set.
In addition, for a full dose of nostalgia, the Kevin McCallister minifigure is starring in his own music video and recreating key scenes from the movie.
The LEGO Ideas Home Alone set is available exclusively from www.lego.com/home-alone and LEGO Stores from 1November, 2021, RRP £229.