LE’GO to the shops! LEGOLAND Discovery Centre Birmingham unveils world’s smallest Primark

Birmingham can boast that it’s home to the world’s largest Primark store but from next week it will have another claim to fame, as LEGOLAND Discovery Centre Birmingham opens the doors to the world’s smallest Primark.

The LEGO model, which will be situated within the attraction’s Miniland display, is a replica of the city’s 160,000 sq ft Primark, which opened in the city 2019. Set over five floors, it has been certified as the world’s largest fashion retail store by the Guinness World Records.

The store now has a miniature sibling at the nearby LEGOLAND Discovery Centre. Built from 2,988 Lego bricks, the model features a replica of the store’s interior and exterior, including The Primark Café with Disney, beauty salon and 203 items of clothing along with miniature figures of some of the actual local Primark colleagues. The build also features 12 mannequins, four escalators, two tills and even miniature LEGO Birmingham shoppers exiting the store with the brand’s iconic brown paper bags.

“We cannot wait to cut the ribbon of the world’s smallest Primark in our attraction’s Miniland,” says Amy Langham, LEGOLAND Discovery Centre Birmingham’s General Manager. “Our Master Model Builder, Michelle, has done an amazing job at replicating the famous Birmingham store. Who doesn’t love a trip to the shops?! Now we’re opening a Primark in our Miniland, it means our mini figures can shop till they drop! 

“Our new Primark store is just the latest addition to our magnificent MINILAND at LEGOLAND Discovery Centre, which celebrates all the iconic Birmingham landmarks in a smaller form. We can’t wait to see our guests’ faces once they see the new addition!” 

To visit LEGOLAND Discovery Centre Birmingham’s petite Primark, book tickets via the website.