Family-focused marketing agency Kids Industries (KI) has announced the launch of its national ‘Feed their hungry minds’ multichannel advertising campaign for Amazon Kids+. The agency created the campaign to drive awareness of the all-you-can-eat service for kids that provides unlimited access to thousands of child-friendly books, movies, TV shows, apps and games.
The three-wave national campaign will roll out in October and November, with creative content spanning digital Out of Home, YouTube (15 second pre-roll) and adverts across podcasts, cinema (30 second ad spot) and paid social across Instagram and Facebook.
Offering fun and educational content, with award winning parental controls, Amazon Kids+ has already attracted over 20 million parents around the world. The ‘Feed their hungry minds’ campaign focuses on the variety of children’s books, movies, Audible books and games available on Amazon Kids+.
Gary Pope, CEO and Co-Founder at Kids Industries, says: “To bring together a considerable number of brands in one campaign has been an exciting challenge and we’re delighted to be part of expanding Amazon Kids+ reach! An extremely affordable service that helps parents to broaden kids’ access to educational and fun content is an offering we expect to be in high demand. I’m really proud of our team for stepping up to produce some genuinely brilliant content.”
Amazon Kids+ starts from just £1.99 per month with the first month free. To find out more click here.