Barbie gives L’Oréal Professionnel’s Steampod a limited-edition pink makeover

Fans of L’Oréal Professionnel’s innovative Steampod hair styler will be thrilled to know that a new, limited-edition pink Barbie model is set to the hit the shelves this month.

With over 2.2 million followers on her @BarbieStyle Instagram page, Mattel’s Barbie is a recognised fashion influencer. So when L’Oréal Professionnel was looking for a fresh new look for the Steampod, a partnership with the iconic doll seemed a logical step.

“At L’Oréal Professionnel Paris we are highly energised by this collaboration,” says Anne Machet, General Manager. “With Barbie, we have a shared vision of an inclusive world where any dream is possible. Since 2012, Steampod has empowered women with all hair textures to achieve any look they crave.”

Like other Steampods, the Barbie x Steampod uses continuous steam pressure, combined with anodized ceramic plates, to straighten or wave hair with less heat damage, deeply hydrating it so it feels supple and looks ultra-glossy. With five temperature settings, the Steampod is suitable for all hair types, even coarse, thick locks.

The thinner & lighter Steampod 3.0 integrates a water tank, rotative cord and built-in comb, in a signature pink design. It comes with a thermos-resistant pink case for easy transportation.

 

 

 

 

 

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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