Kick-off for University Games’ Christmas media campaigns

Games and puzzles specialist University Games has set in motion its Christmas media campaigns, which include primetime TV, radio and high-profile online campaigns for the iconic table football game Subbuteo as well as significant digital campaigns for several of their other bestselling family games.

The heavyweight media schedule for Subbuteo kicked off in September with core timing running across mid-October through to December. It will include TV advertising within family, sport and adult time with a nostalgic family-led Subbuteo commercial, featuring the voice of sporting broadcasting legend John Motson. The TV exposure will headline supporting activity that includes radio partnerships, YouTube and social media plans as well as digital activity with Sky Sports Premier League videos and highlights both in-app and online.

In addition to the Subbuteo campaign, there will also be a comprehensive TV, online and social campaign for the ever-popular Smart Ass, as well as digital and social campaigns for bestsellers Kersplatt! and Dumb Criminals. Newcomers for 2021, Judge Your Friends and 5 Star Review, will also benefit from significant digital marketing campaigns in the run-up to Christmas.

Gemma Lewington, Marketing Director at University Games and The Lagoon Group, is excited to get the marketing campaigns underway and eager to see the impact that they create. “Subbuteo is an iconic game that was a bestseller last Christmas, and with the new Official England Lionesses Main Game – the first all-female Subbuteo team – now available, this family favourite is certain to be featuring on Christmas lists this year.

“Smart Ass, Kersplatt! and Dumb Criminals are also three high-performing and brilliantly entertaining family board games and the two new games, 5 Star Review and Judge Your Friends, are very on-trend and perfect for a hilarious night in with family or friends. With these new and exciting lines supported by extensive campaigns running on TV and across social and digital media channels, they are set to create a bang for Quarter 4.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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