Mars Growth provides early learning toy brand PlayShifu with $7 million credit line

Mars Growth, a Liquidity and MUFG joint venture fund, has provided award-winning early learning company PlayShifu with a $7M credit line, bolstering PlayShifu’s recent funding round. PlayShifu plans to use the additional capital to keep pace with its unprecedented growth in the US as well as another 35 markets.

PlayShifu is the early learning tech toys company offering a variety of immersive, educational games that connect the physical and digital worlds. The play experiences are specially designed for kids ages three– 12 years and build foundational STEAM skills through fun. Founded in 2016 by Dinesh Advani and Vivek Goyal after they saw a need to provide meaningful digital play experiences for their kids, PlayShifu currently has more than 650,000 users across 35 countries, including India, the US, the UK, Canada, Japan, Germany and France.

Boosted by the pandemic trend of children learning and playing at home, PlayShifu has achieved strong consecutive years of growth including 150% year-over-year growth in revenue for three years running, after doubling its workforce in 2020. This year the company completed a $21M series B funding round. This latest financing will help the company launch an additional eight products this calendar year.

Mars Growth, a joint venture between Liquidity Capital and MUFG, offers tech startups a one-of-a-kind funding alternative, enabling them to double down on their hyper-growth without giving up equity. Its trajectory-based funding model allows them to work with startups and growth-stage companies side-by-side, taking on financial risk.

For PlayShifu’s funding, the company deployed Liquidity’s ‘Liquidity Analysis’ omni corporate credit machine learning platform to perform a comprehensive due diligence process in 24 hours. Mars Growth leverages the platform to perform analysis to determine whether prospect companies meet its criteria and demonstrate strong growth potential. “PlayShifu is an example of a company at the forefront of changing educational trends,” says Navas Ebin Mohammed, Investment Director at Mars Growth. “In a world that is increasingly moving towards harnessing the power of technology, PlayShifu’s ability to see the future opportunity for educational play solutions, coupled with its demonstrated ability to innovate, means that its growth trajectory is likely to continue well into the future.”




About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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