Rubies has announced a new, exclusive partnership with The Children’s Society, a national charity that supports some of the country’s most vulnerable young people. By donating over 50,000 costumes and accessories, Rubies is helping the charity to generate much-needed income and continue to provide life-changing support to thousands of children and young people every year.
The Children’s Society runs local services supporting children including those suffering neglect, abuse and exploitation, those who go missing, those in care, those struggling with wellbeing and mental health and young refugees. They also help children and young people facing new challenges as a result of successive lockdowns, and those who have seen existing challenges and dangers made worse by the pandemic. In addition, the charity campaigns and lobbies for changes in policies and laws to better protect children and improve their lives.
One of the biggest sources of funding for The Children’s Society is its 104 charity shops, with more due to open in Cornwall this year. It also has a strong online presence, running an eBay shop in partnership with Parcelforce. However, recent lockdowns forced the charity to close its shops, leading to the loss of around £1m every month of vital income.
Donna Joyce, Rubies’ Head of UK Retail Sales & Business Development, says: “We understand that as the world’s leading costume manufacturer, two of our core audiences are children and parents, and we want to help those who have been left negatively affected by the pandemic. From abuse and neglect to isolation and poverty, the sad reality is that there are too many children not living a safe and fulfilling life. As a business it is our responsibility to help society, and by donating our stock, we know the funds raised will go towards vital help that will change young people’s lives.”
Mark Russell, Chief Executive at The Children’s Society, said: “This is a fantastic, generous donation by Rubies and we are hugely grateful.
“Even before the pandemic, thousands of children across the country experienced really serious threats to their safety, happiness and wellbeing. Since then, they and their peers have faced unprecedented challenges like being unable to see family and friends, attend school or pursue hobbies, and it’s sadly no surprise that some have been exposed to increased risks like exploitation, abuse, poverty and mental ill-health.
“This wonderful gesture will build on the amazing support our shops have received since reopening from our loyal supporters and customers, helping us to be there for children at this difficult time and give them hope of a brighter future.”
The stock that Rubies is donating is from a range of licenses and iconic brands, with costumes from Star Wars, DC Comics, Power Rangers, Paw Patrol and LOL Surprise being included. You’ll be able to pick them up not only in The Children’s Society’s dedicated stores with unique POS but also online on its eBay store.