Signature Publishing has teamed up with Mattel to launch the official Polly Pocket magazine, a brand-new magazine dedicated to the iconic toy line and animated TV series.
With over 30 years of legacy and 17m+ compacts sold worldwide, Polly Pocket, the original micro doll, is currently the fastest growing playset doll property, with toy sales up 40 per cent. The animated series by Mattel Television and WildBrain has been a huge success, amassing over 3 billion minutes of watch time, and is available on Netflix, YouTube and Amazon Prime. Two new series are currently planned, along with a feature film due for cinematic release.
Polly Pocket magazine follows the adventures of Polly and her friends and is jam packed full of puzzles, games, colouring and crafts. Every issue will feature adaptations of the mega popular Polly Pocket TV episodes, and will come with bespoke Polly Pocket toys.
“Polly Pocket has proved to be a really enduring toy property with a long legacy – just as you’d expect from Mattel, the creator of Barbie – and is now bigger than ever,” says Amanda Clifford, Signature Publishing’s Editorial Director. “It’s a fabulous brand to create a stand-alone magazine and we know that the magazine is going to be hugely popular with children and parents.”
Polly Pocket magazine will be available to buy nationwide at all good supermarkets and newsagents from 22 October, with the first issue priced at £5.99.