Little Tikes has teamed up with McFly star Danny Jones and son Cooper Jones to recreate an iconic moment from musical history using Little Tikes’ brand-new My Real Jam range of instruments.
Danny has shared adorable images of his son Cooper on his Instagram and TikTok recreating Oasis’s iconic debut album ‘Definitely Maybe’.
“Cooper just loves the new My Real Jam collection from Little Tikes,” says Danny. “Jamming with him at home on all the different toys is so much fun and it’s great seeing him get excited about music and rocking out with his friends. It reminds me of how I was when I was little!”
The My Real Jam range includes My Real Jam DJ Table (RRP £36.99), Electric Guitar (RRP £36.99), Keyboard (RRP £36.99), Acoustic Guitar (RRP £36.99) and Drums (RRP £41.99). All of the items in the new range come with packaging that doubles up as a case for the instrument, so that little ones can take it on the road with them and perform a concert wherever they go.
Each toy comes with four superstar play modes; play with the band, free play, solo jam, and play any song, which uses Bluetooth so kids can play a song of their choice. Parents can also control when it’s time to pump up the music and rock out or listen to mellow beats by using the volume control feature on each of the toys in the range.
Little Tikes and Danny Jones are calling on all parents and caregivers to join the musical movement and share pictures of their own children recreating classic images from rock and pop archives. With pictures shared under the hashtag #MyRealJamMusicMinis in with a chance of winning one of five My Real Jam bundles, they’re hoping to inspire the next generation British music stars.
Little Tikes has also recruited a raft of influencers to join in the campaign, flooding social feeds with campaign content in the coming days and weeks. Additionally, social content for the brand channels has gone live matching musical instruments in the range to fun characteristics, so parents can see which member of the band their little one is destined to become, alongside lots of other fun activity to celebrate magical music moments.
Michelle Lilley, head of marketing UK for Little Tikes, said: “Danny and Cooper clearly had a blast bringing rock history to life. The album cover is an iconic moment in musical history, and it is great fun to see Danny and Cooper recreate it together in pint-sized form. Musical play ticks all the boxes for playtime fun – it’s creative, exciting, and there’s an element of roleplay that young children love. What’s more, it encourages brain development, self-confidence, and could spark a lifelong passion.
“We’re hoping to see more families take on the challenge of creating their own #MyRealJamMusicMinis scenes. We’re sure the pictures will live long in family albums, just like the originals have stood the test of time in rock and pop history!”