Perch acquires Gutter Games, makers of #1 Amazon UK game Beat That!

Perch, a leading acquirer and operator of Amazon and other D2C brands at scale, today announced the acquisition of its first British brand, Gutter Games. This marks the first closed acquisition in Europe since Perch established a local market presence.

Gutter Games is a much-loved UK games publisher with over 20,000 positive reviews, specialising in family, party and drinking games. Their product range includes UK & US best-selling family game “Beat That!”, which has reached #1 in the Amazon UK Toys and Games category and #2 in the same category in the US.

The business was founded by Kate and Zak Walton, a husband-and-wife entrepreneurial team. What started as an idea hatched at home after their New Year’s Eve party plans were scuppered by two broken down cars, soon became a cupboard full of handmade prototypes and dozens and dozens of hours play-testing with friends and strangers.

By Christmas 2017 their story had been picked up by UNILAD and other British media outlets, securing them their first international distribution agreement. Perch will expand the brand and product range, and invest in the growth of its B&M distribution network to capitalise on the massive and growing family games category.

The brand is now truly global, selling into Germany, Italy, Spain, France, Australia, New Zealand, Romania and the USA, and with a roadmap for further expansion.

Zak Walton, co-founder of Gutter Games said: “Our games were created at home, and when we were looking for our business to find a new home, Perch was the obvious choice. Rahul Shewakramani, Perch’s Head of M&A in Europe, has experience on both sides of Amazon, as the former Head of Amazon’s Global Selling Europe team, and as an FBA seller himself. His and his team’s experience really gave us faith that our irreverent and funny brand identity would not only be maintained but be stewarded into a new phase of growth.”

Rahul Shewakramani added: “Beat That! is a world-leading family game. Not only that, it’s just fun. We acquired the brand as fans first, and we’re looking to play our way into the largest brick and mortar retailers in the world.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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