IMC Toys boosts UK sales team 

Leading toy company IMC Toys has promoted Lisa Cox to UK Sales Manager and appointed Kieran Smith as National Account Manager.

The boost to the UK team reflects the company’s success over the last 18 months, and its ambitious growth plans for the future. The appointments expand the IMC Toys team to 13 in the UK.

In her new role heading up the UK sales team, Lisa Cox will report directly to UK Country Manager Sue Barratt. Lisa, previously Senior National Account Manager at IMC Toys, has been with the company for 12 months, with responsibility for its portfolio of hugely successful in-house developed brands – Cry Babies, Cry Babies Magic Tears, VIP Pets and Bloopies – and new brands for 2022 including Lucky Bob.

Kieran Smith will report to Lisa Cox. He was previously at MGA, and prior to that held sales roles at Melissa & Doug and Hasbro.

Sue Barratt, says: “We’ve seen significant change and growth over the last year, and as we brand build and continue to create amazing content, combined with e-commerce through our Kitoons OTT platform, we’re investing in our team too. The new appointments further strengthen the UK team, and enable us to continue to innovate with our brands and drive sales of our best-selling ranges.”



About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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