Hasbro has announced the hiring of Carrie Ratner as Senior Vice President, Global Corporate Communications. In this strategic role, Ratner will be responsible for leading Hasbro’s external and internal corporate communications and storytelling strategy with Hasbro’s brands and purpose at the centre. She will direct Hasbro’s corporate communications team and will assume responsibility for Hasbro’s external media relations, public affairs, issues and crisis, M&A, social media as well as internal communications. Ratner is based at Hasbro’s corporate headquarters and will report to Kathrin Belliveau, Hasbro’s Executive Vice President and Chief Purpose Officer.
With more than 20 years of experience, Ratner is an established and seasoned communications professional leading corporate, executive, financial, crisis, internal and change communications, as well as public affairs strategies. She joins Hasbro from PepsiCo, where she was responsible for global external communications and reputation management. Ratner previously led global corporate, internal and crisis communications at Starwood Hotels and Resorts and was a Principal at strategic advisory firm Sard Verbinnen & Co in New York.
“Hasbro is a story and purpose-led global play and entertainment company, and we’re thrilled to have Carrie join the team at this critical moment in our company’s history as we supercharge our Brand Blueprint strategy,” says Kathrin Belliveau, EVP and Chief Purpose Officer, Hasbro. “With Carrie’s leadership and broad experience, we will further elevate Hasbro’s vast portfolio of beloved brands and rich content across consumer products, gaming, TV and film.”
For the past 10 consecutive years, Hasbro has been named one of the World’s Most Ethical Companies by Ethisphere Institute and has ranked at the top of the 100 Best Corporate Citizens list by 3BL Media. Hasbro was also named to the 2021 list of America’s Most JUST Companies by Forbes and JUST Capital, ranking No. 1 in the Household Goods & Apparel category.