Endeavor Content and Japanese design and licensing company Sanrio (Hello Kitty), which acquired the Mr Men Little Miss brand in 2011, have closed a deal that will see the much-loved characters return to our TV screens. The deal continues Endeavor Content’s push to identify compelling long-term IP and to produce premium family, young adult and kids’ content for audiences around the world. The global content studio previously brokered the ground-breaking multi-series television deal with Netflix for the Roald Dahl Estate.
Celebrating their 50th anniversary this year, the Mr Men Little Miss illustrated books were created by British author, illustrator and advertising executive Roger Hargreaves in 1971. The short, fun-filled tales helped generations of children understand the world around them through the lens of their emotions and personality traits, embodied as simple, colorful doodles by Hargreaves. With a cast of over 90 characters, the Mr Men Little Miss properties have brought fun and laughter to generations of families and have sold over 250 million books worldwide.
“We are thrilled to take the next step with our partner Sanrio and the Mr Men Little Miss brands to help today’s children learn about their feelings, help empower them as they navigate the process of growing up, and to make them laugh along the way,” says Tamara Rothenberg, SVP, Family Young Adult and Kids, Endeavor Content.
Silvia Figini, Chief Operating Officer Sanrio – EMEA, India and Oceania, and Mr. Men – Worldwide, commented: “We are delighted to announce the return of Mr Men Little Miss to the small screen with such a global partner as Endeavor Content. Considering their portfolio and expertise, we are sure they will be able to catch the essence of our characters and translate it into inspiring and engaging content. The celebrations for the brand’s 50th anniversary have shown how our readers’ love for these characters goes far beyond the books, and we’re sure this animated series will be met with incredible enthusiasm.”
Endeavor Content is a global leader in the production and distribution of premium film and television content. The studio’s film titles include Book Club for Paramount Pictures, Blue Miracle for Netflix, Just Mercy for Warner Bros and Joe Bell with Roadside Attractions, as well as upcoming titles including The Lost Daughter for Netflix, Ambulance for Universal Pictures and My Best Friend’s Exorcism for Amazon. The studio produces premium TV series such as See and Truth Be Told on Apple TV+ and Nine Perfect Strangers and the upcoming Life & Beth for Hulu, Severance for Apple TV+ and Tokyo Vice for HBO Max. Endeavor Content also handles global distribution for hit series including Killing Eve, Normal People and The Night Manager.