Confident? becomes first board game to be certified as carbon neutral under Amazon’s Climate Pledge Friendly Program

Confident Games’ flagship product, the family party game Confident?, has earned the Carbonfree® Certified label for carbon neutrality from Foundation. It becomes the first board game to receive the certification, which covers all six regional editions of the game sold in the US, UK and Europe.

The game is made primarily from paper and cardboard, and its product carbon footprint was calculated through a PAS-compliant Life Cycle Assessment. Confident Games then worked with to neutralise the carbon emissions associated with each game through third-party verified carbon offset projects. is leading the fight against climate change, making it easy and affordable for any individual, business or organisation to reduce and offset its climate their climate impact. has America’s first carbon neutral product label, Carbonfree® Certified. The Carbonfree® Certified Products Program is a part of Amazon’s Climate Pledge Friendly Program.

Ceri Price, Co-Founder and CEO of Confident Games, is delighted by the official certification. “Since launching in 2018, Confident? has become a favourite board game with families across the world, and we want to do our part to ensure the happiness of future generations too,” she says. “To date we’ve planted over 250,000 trees and we use paper and cardboard from recycled or sustainable sources, and we’ve now taken a further step by measuring and offsetting all related emissions with”

“It’s great to see a relatively young company take strong action against climate change,” says Eric M Carlson, President of Foundation. “It shows that any company, big or small, young or old, can do the same.”

Confident? is the first board game to earn the Amazon Climate Pledge Friendly labelfor climate neutrality in the US, UK, Germany and Spain, which highlights products that meet sustainability standards and help preserve the natural world.

The game was a bestseller in the run-up to Christmas 2020 and is sold in five languages across six editions in the UK, US, Germany, Spain and Portugal.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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