Dr. Seuss Enterprises, the leading global children’s entertainment company, is welcoming the holiday season with a broad and diverse licensing program for one of its most iconic properties, the Grinch. Building off the success of Grinchmas 2020, which saw early sellouts and record sell-through rates, this year’s programme for The Grinch will focus on a premier global roster of close to 40 partners that will bring the beloved Who-ville character to life in a myriad of ways.
This year, Dr. Seuss Enterprises is leaning into the Grinch as a staunch individualist any fan can relate to. This theme will be highlighted in the merchandising, events, and activations. Dr. Seuss Enterprises has already signed a long list of new licensed product partners for key categories including apparel, accessories, pet toys, ornaments, food gifting, and more. Among the product lines fans will find in retail this holiday are themed products from Hershey’s; character-inspired dog toys from BARK, the makers of BarkBox; squishable plush toys from Aurora; Grinch-themed tees and fleece from Life is Good, Hybrid, Komar, Hanna Andersson, SG Companies and tentree; signature women and children’s footwear collections from Skechers, and festive decor from Gemmy Industries.
Additional licensees appointed by Dr. Seuss Enterprises are: Ruz USA, Williams Sonoma, Funko, Loungefly, American Exchange, Build-A-Bear Workshop, Bioworld, CreateOn, Enesco, MJC, Franco, Hallmark, Tervis, Zrike, The Chase Group, Patton Pictures, Pottery Barn Kids, Pottery Barn Teens, Oriental Trading, American Greetings, American Eagle, Fetch for Pets, Jacmel Jewelry, Lenox, Stance, and Fun.com.
The Grinch will also continue his global reach this year with several new expansions. The Canadian retail program will be represented with merchandise from partners Mad Engine, NTD, Bioworld Canada, and Formula Brands. Product categories in the United Kingdom and European markets are also expanding with new licensee H&A Marketing covering health and beauty, Fizz Creations for games and gifting, Stor for kitchenware, and Brand Alliance for adult apparel and accessories, which is resulting in the largest retail program ever in the UK. Cotton On will launch Grinch retail programs at their stores in both the United States and Australia. Other highlights for Australia and New Zealand include apparel and accessory programmes from Mitch Dowd and a fourth Grinch collection from sleepwear king Peter Alexander. New apparel from Powerhouse Clothing will feature in South Africa and apparel from new licensees Grupo Ismark and Grupo Textil CIMS in Mexico.
The story of How the Grinch Stole Christmas! will be brought to life not only through inspired products, but through live experiences as well. Dr. Seuss Enterprises has partnered with companies such as Kilburn Live to create lasting family memories. They will be bringing the Grinch to Chicago where guests will be able to visit the acclaimed The Dr. Seuss Experience, a Seuss-tacular immersive spectacle where guests can take a journey through the world of Who-ville. Additionally, you can catch the annual Universal Studios Orlando & Universal Studios Hollywood celebration of Grinchmas at their parks.
Susan Brandt, President of Dr. Seuss Enterprises, says, “The Grinch is one of our more popular properties and has truly become a big part of the holiday season. With our best-in-class partners, we’re building out a licensing program that is our most ambitious to date and that we hope will appeal to all fans, whether they love the Grinch’s snarky sense of humour or the fact that his heart grows three sizes.”