Rubies to bring Numberblocks characters to life with new costume license

Rubies, the world’s largest manufacturer and distributor of fancy dress, has welcomed yet another impressive license to their extensive portfolio with the announcement that the company is the official dress-up licensee for children’s TV show Numberblocks,

One of the biggest shows on television and online, Numberblocks is a BAFTA award-winning revolutionary maths programme that uses humour, music, inventive animation and delightful characters and storylines to show children under the age of 6 how numbers really work.

Numberblocks has a huge fanbase, with over 3.76 million subscribers to the YouTube channel and over 2.9 billion lifetime views in just under three and a half years. The show has a global reach of 52 countries and growing. In the UK, Numberblocks is consistently a top 10 performer for CBeebies iPlayer, and other territories broadcast on Netflix, Noggin, Kidoodle and Kabillion.

Rubies will be bringing the Numberblocks characters to life, and supplying costumes across EMEA and Australia. Outfits will be available in children’s sizes, making them an ideal costume inspiration for World Book Day, as the Numberblocks feature in their own educational book series published by Sweet Cherry.

Mike O’Connell, Managing Director of Rubies, says, “Numberblocks have provided a solid learning foundation for children for years now and are a driving force in the industry for educational fun. The bright colours, quirky animation and catchy songs all encourage young children to explore and find the joy of learning, something Rubies also prides itself in doing with its costumes. We are really pleased to announce this license as it means our costumes will help encourage this love of learning that we want to see present in children. Not only does this show help children explore learning with their own imagination, it also provides a stable base for their future and we are proud to collaborate with them.”

Joe Elliot, Director of Alphablocks Ltd and creator of Numberblocks, adds: “We get many social media posts of fans in homemade costumes of their favourite Numberblockscharacters so we are delighted to have Rubies now on board as our partner for this category that will bring more number magic fun to the fans.”

The costumes are in early development and will be available across EMEA and Australia in 2022.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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