PMI closes deal with Mejjjet PTY, developers of the Zzzopa Ball

PMI Trading & Enterprise, the leading toy design, manufacturing and distribution company, has signed an agreement with Australian-based Mejjjet PTY for the purchase of the newest spinning sensation, the Zzzopa Fidget Spinner Ball brand. With the signing of the deal, PMI enters the world of fidget toys, taking a new spin on the trend that has blown away fidgeters of all ages around the world.

The launch of two different lines of “the ball that does it all” – a sports-based line and a fun line – is set for Spring 2022.

The Zzzopa Ball (tagline: ‘Spin it! Bounce it! Throw it!’), the brainchild of Australian inventors Eddie Holden and his partner Steve Woods, also comes in a compact mini version designed for smaller hands and/or higher agility. Engineered for both indoor and outdoor play, Zzzopa encourages social activity, group and team play, game, challenge and trick options. And the benefits don’t stop there… Playing with the Zzzopa may improve cognitive capabilities, hand/eye coordination, physical fitness, agility and even help develop imagination. Add this on to the calming effect that fidget spinners offer in fighting stress, anxiety and boredom, and it’s little wonder the Zzzopa has been such a hit.

Eddie and Steve from Mejjjet PTY commented: “We are very excited to have reached an agreement with such a highly professional and successful toy company as PMI, who are putting into place the exciting plans to push the Zzzopa ball toy out globally, igniting a Zzzopa ball craze set to reach all.”

“I am very excited to have the Zzzopa brand join the family,” says Omer Dekel, VP International Sales, PMI. “This is all part of our strategy for the company’s growth and development and is a show of our high aspirations and versatility. PMI is known for quick reaction time and recognising tomorrow’s trends, acquiring the right brands at the right time. Fidget toys are very hot around the world and PMI is about to bring a new winning product to this field with the Zzzopa Ball.

PMI Ltd was founded back in the 1990s and has a long and impressive track record of producing successful trending lines of high volume, high value collectibles, stationery and other pocket money items at accessible prices. The company’s success strategy is based on cementing new licensing agreements with a growing number of leading toy companies and partners, while creating new lines of top-quality products for the world’s most loved toy brands.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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