New ‘Paddles’ offerings, including plush and apparel, to hit stores in time for Christmas

Following the successful launch on Cartoonito UK and RTE of state-of-the-art animation series Paddles, its creator, FuturumKids, is looking forward to a busy Christmas for its e-commerce range of Paddles merchandise.

Paddles fans can look forward to ten SKUs including plush and apparel. Manufactured in Shanghai and distributed via fulfilment houses in Northampton, London and Dublin, these will be available through the FuturumKids e-commerce portal well in time for the Christmas market.

Further broadcast expansion is expected over the coming months, with brand management company Monster Entertainment – which is handling global television sales for Paddles in all territories except Korea – expected to announce further territory deals in the coming weeks.

Paddles tells the story of a polar bear cub accidentally delivered by the Stork to a frozen River Shannon in Ireland – and brought up by a pack of Irish wolfhounds. Through the adventures, mistakes and discoveries of its funny and huggable star, and his friends Bracken, Bridie and Fagan, the series shows its young audience that being different is something to be celebrated and enjoyed.

This is the latest stage in the broadcast and merchandising development of Paddles, whose makers include members of the team behind the seven-time Emmy-award-winning children’s series Jakers!

Both Futurum and Monster Entertainment will be sending a strong team to entertainment industry exhibition MIPCOM, with the aim of building more broadcast alliances. Apart from expansion for Paddles, new FuturumKids projects including Ling Ling, the story of a wide-eyed panda newly arrived from Shanghai at Tavistock’s International School for Animals, London’s premier and most eccentric – preschool. Ling Ling is already in production.

“We’ve been delighted by the response to Paddles in both the UK and Ireland,” says Brendan Kelly, Head of Sales at FuturumKids. “The wonderful characters, witty stories and stunning animation have clearly charmed a large number of four-to-seven-year-old viewers – and their parents. As the show’s reach continues to expand to new territories and new viewers, now is undoubtedly the right time to address growing demand for Paddle merchandise – and we’re ready.”

FuturumKids recently announced the establishment of a global HQ for its growing list of productions. The company is now based in Las Palmas, Gran Canaria, where its new HQ will house both the company’s main offices and a full animation studio.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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