YuMe Toys wins two placements in The Toy Insider’s 2021 Holiday Gift Guide

The Toy Insider’s panel of experts has selected two products by YuMe Toys for inclusion in its annual round-up of Christmas gifts. The products that made the grade, chosen from thousands of submissions, were YuMe’s 16-inch Official Among Us Super-Soft Plush Toy, designed, manufactured, and distributed by YuMe Toys on behalf of London-based entertainment company Toikido; as well as YuMe’s Baby Shark Entertainer Mat.

“We are overjoyed that two of our products have been selected to feature in this year’s guide. Among Us is a global gaming phenomenon and our official licensed plush toys, Mystery Capsules and inflatable costumes are flying off the shelves,” says Michael Kwan, CEO of the Maxx Group, which owns the YuMe Toys brand.

“Recognition of our Baby Shark Entertainer Mat as a hot infant product of the year adds momentum to a product line that retailers and consumers had been asking for, and that we are thrilled to be able to provide to young families,” adds Darryl Lai, VP North America at YuMe Toys.

The Toy Insider Holiday Gift Guide is included in PARENTS magazine’s November issue, and on The Toy Insider website (thetoyinsider.com). Annually, The Toy Insider Gift Guide amasses billions of consumer views and impressions, driving excitement for parents and pester-power from kids.  It also serves as a gauge for online and traditional retailers anticipating bumper holiday sales.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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